In her survey, 22% of mothers and 20% of childless women picked such small gestures as one of the top two things that made them feel valued – more than big nights out or expensive presents.
但 Lambert 的判断是，这些能力恰恰也是最难通过蒸馏获得的。
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第一，无底线的区域加密。很多品牌一旦走红，面对大量加盟需求，为了融资、上市，盲目放开加盟，从10家店快速扩张到100家店，最终导致门店间相互分流。
It was "surprise gifts, thoughtful gestures and the kindness of a cup of tea in bed". Warming the car on a cold morning. Picking wildflowers and putting them in a vase. Sharing a private smile at a party.